Becoming HER.

Hi Girl Boss <3

It all began with a strong inner feeling about the woman I envisioned myself becoming in the future. This feeling was powerful, but also intimidating. In the beginning, it gave me nothing but insecurity and pressure. This phase lasted for about three years. Eventually, I told myself that if I truly wanted this life and to become the woman I envisioned, I had to take some steps and stop being afraid. Through this whole process, my mindset grew stronger. I got to know myself better and was able to create a life where I felt challenged yet satisfied by choosing the right environment for myself. This involved considering the people around me and the places I frequented, having meaningful conversations with friends and family, and establishing a routine in my life.

The hardest part is figuring out what you want to do in life. What is 'my' purpose? I think many women, and even men, would agree that this is one of the hardest questions in life, especially between the ages of 22 and 30. My advice is to have deep conversations about this subject. By talking about it, you might figure out what you like to do, where your interests lie, or what is important to you in life. This helped me immensely. Most importantly, follow your feelings. There is no right answer on how to start, other than just doing it. Starting something new always feels scary because it is unknown. But start with what feels right and do some research. 

The first step I took was giving all my energy to myself. This idea, of starting a fashion bran’ came to me while taking an e-commerce course for dropshipping, which didn't satisfy me. I listened to my body and feelings, stopped the course, and took a small break to figure out my next steps. I wanted to do something I could be proud of. Then, because of a TikTok video that inspired me, I got the idea to switch from dropshipping to creating my own brand. I wrote a concept for it and grew more passionate about the idea. However, starting your own business brings many doubts. "Should I really do this? This isn't going to work. Maybe I should wait a bit longer." All these questions ran through my mind. A Balinese healer told me to stop doubting myself and start doing. From that moment on, whenever doubts crept in, I reminded myself to keep believing in myself. I had thought deeply about the concept and told myself from the beginning, "This is going to work, and I believe in it." I stayed focused on that belief.

In the beginning, I also didn't know how to start. It was something new I had never done before. I wrote a concept, researched manufacturers, created the first collection, and eventually ordered samples to see if the manufacturer matched my brand. Things started to roll from there. During this process, your path will lead you, and clarity on how to move forward will come.

It is not an easy road, but it gave me so much more energy. I felt and still feel powerful by doing what I wanted to do and what I said I would do. Seeing my brand come to life gave me such a proud feeling. I created this. Through my brand, I want to give other women the power to feel their own strength and realize they are capable of so much more than they think.

For everyone, 'HER' can be someone different. This was my 'HER' that I envisioned, but maybe for you, 'HER' is someone else. Stay close to yourself and become the woman YOU envision. It’s an ongoing circle because I think it's important to keep learning and growing in life to maintain a fulfilled and satisfied life. When I become (my) 'HER,' it doesn't mean this is the end. Of course, take time to appreciate your achievements in life, celebrate them and be proud. But to keep learning and growing, I'll envision another 'HER' to keep that circle going. Otherwise, you'll fall into a comfortable life. For example, another 'HER' could be becoming a mom, being that fit girl who goes to the gym consistently, switching jobs, starting a course, or changing your hairstyle or clothing style. Thats why SHE is HER. 

The SHE & HERS apparel collection is made of breathable, sustainable waffle material, which feels super comfortable. The design is created for women to feel good and confident enough to become HER. I hope that I can inspire other girls/woman to take that step and to become their HER.