SHE is working on HER and that is where everything began.

It all started in 2023, SHE & HERS is a fashion brand owned and operated by Linda Slijkerman. Linda was going through a healing process where she was creating HER. The woman she wanted to become. She wanted to feel powerful and feminine and decided to create her own fashion brand and provide you with comfy wear that will make you feel good in your own skin.

SHE & HERS stands for woman empowerment, because we want every woman to feel how strong & beautiful they are. When women wear SHE & HERS, we want them to feel confident and believe in themselves. When Linda started this brand, she knew that if she believed in herself, she could make it happen and that’s the mindset she wants to give to other women.

Every collection name will start with SHE is…. and is based on an affirmation or quote. For example, the first collection that is launched: SHE is her own Boss. This collection is perfect to feel like a boss, a boss of your own self. These are the affirmations/quotes we want women to tell themselves so they will really feel that way. The moment you feel this way is the moment that your energy starts to change.